Psychology of Marketing

Who Should Attend?

This Psychology of Marketing workshop is suitable for marketing professionals, entrepreneurs, business owners, sales managers, and advertising professionals and agencies.

“Marketing is not just a battle of products – it’s also a battle of perceptions” Jack Trout

“It’s better to be first in the mind than to be first in the marketplace” Al Ries & Jack Trout

The goal of advertising is to trigger customers to a desirable action toward your products/services. It all happens in the brain. So doesn’t it make sense to know a little about how the brain functions and learn how words are electric and should be selected according to the emotional voltage they carry!

Marketing and advertising are continuously changing! Old ways no longer work, it?s time to change. It starts with understating customers? minds and reveal what works and dismiss the myths.

Workshop Outlines

Mind, Heart, Emotions and Marketing:

  • How our minds work?
  • How Perceptions formed?
  • Sight and sound function differently in the mind
  • Intellect and Emotion, win the hearts of the people, their minds will follow

Customer Personality and Marketing:

  • How to create a strategy based on practical applications of MBTI
  • A Harvard Study on brand loyalty revealed three types of customers; do you know which one will respond to your marketing?
  • Masses of people are predictable, though an individual is not

Memory and Marketing

  • How to plant your message into the deepest level of memory
  • Exploring the latest thinking on memory, you will learn about the three levels of memory and the impact on marketing

Mind, Psychology, and Advertising

  • How to attract customers magnetically
  • How to make your advertisements relevant to your customers
  • How to move your message from Push to Pull
  • Avoid the 12 most common mistakes in advertising
  • The seven Laws of the advertising Universe, hence the power of ads to work magic.

Advertising performance equation

  • Share of voice
  • Share of mind
  • Share of market

Beyond Copywriting!

  • Psychology of words
  • Discover the difference between average ad writers, good ad writers and Great writers

Psychology of Online Marketing

  • How to use social media so that it works.
  • Create a plan for social media
  • How to automate 80% of the work
  • Avoid the mistakes in using Twitter, Facebook and LinkedIn

Extra Topics!

  • Time and Money, are two sides of a single coin. Win the time of the people, their money will follow
  • Opportunity and security are inversely proportionate. As one increases, the other must decrease
  • Engage the imagination, and then take it where you will start a revolution in your business with Business problem topology
  • “Honor begins with accepting that what we do, large or small, matters” James Webb

Program Coach & Trainer: John Cassidy-Rice

John is a British coach involved in psychology and personal development for over 15 years. A recognized and certified international Master NLP Trainer.

He is the co-founder and principle trainer of NLP Excellence running courses on national and international basis. John has a relaxed refreshing humor and informative style. He is adept at using games, models and music to create an environment where learning is easy and fun.

He has a reputation for getting results,a deep understanding of how the mind works and how language affects interaction in life.

His trainings are designed to dramatically increase the creativity,teamwork and performance of organizations and individuals through music and learning technologies.

He has worked with many companies such as The Financial Times and Accenture. His work has taken him all over the United Kingdom,and also internationally in Texas and Florida, USA and Australia..

Venue: Holiday Inn City Stars

Course Dates: 1st and 2nd of March 2015

Fees: 4000 EGP/Participant

Payment before 30th of Jan 2015 for 3500EGP/Participant

Special Offer for Groups

Register Now!!